Making videos with fans and players at his local football club is all in a day's work for Jacob.

He's a content creator for Bolton Wanderers FC, coming up with new ideas for social media, filming videos and posting them onto official pages. The aim is to encourage people to follow the club.

There are many different ways to develop a career in football content creation, from apprenticeships to freelance work and full-time employment.

Jacob works as a content creator for Bolton Wanderers and his career progression has followed this path:

Voluntary work at Bolton –> Professional content creator

While it might look simple, he's had to be resilient – and one of the biggest obstacles he faced was convincing Bolton to create his role. "Don't wait for an opportunity to come to you," he says. "If you're good at it, it does then sometimes lead into getting a role. If it doesn't, you've created a portfolio and it's really good for your CV and future opportunities."

Jacob says salaries can range from £26,000 to around £40,000 for roles like his. Like him, some content creators start by doing it as a hobby while they improve their skills. While some content creators are full-time employees, many are freelancers so their average salaries can be variable.

Find out more about the role of a content creator below. Content creation roles can come under a range of titles including social media manager or content manager.

You could get into this role via a college course (to get practical skills in video editing and production, or a T Level in Marketing), an apprenticeship, volunteering, short private training courses and also teaching yourself.

This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed and the GOV.UK website for more on T-levels.

For careers advice in all parts of the UK visit: National Careers Service (England), nidirect (Northern Ireland), My World of Work (Scotland) and Careers Wales (Wales).

Bitesize Careers, in partnership with The Open University, has launched the Follow Your Passion campaign, exploring how you can draw on your passions and interests to find your future jobs.

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